Introducing MarginTide

MarginTide watches every price that sets your margin: what rivals charge, what suppliers charge you, how competitors package their plans, and what each sale costs to win.

Why margin, not just price

A single number rarely tells the whole story. A competitor's list price, a supplier's renewal quote, a rival agency's rate card, and the cost of winning a sale through paid channels are four different signals — and each one moves on its own schedule. Tracking them by hand means someone has to remember to look, and by the time they do, the moment to act has usually passed.

MarginTide watches all four continuously, across the workflow that matters to your business:

• Know what every rival charges, before it costs you the sale. MarginTide watches the retailers you compete with and turns every meaningful price move into a graded hold, match or move recommendation you approve.
• Know what suppliers are really charging, before the renewal locks it in. MarginTide benchmarks what your suppliers charge against real market prices, so savings and renewal risk surface before you sign.
• Know how competitors package and price their plans, before your rate card falls behind. MarginTide tracks how competing agencies and consultancies package and price their plans, so your rate card holds up against the evidence.
• Know what each sale costs to win, before it costs you the budget. MarginTide watches pacing, cost per acquisition and return on ad spend across the platforms you connect, so waste surfaces before it burns the budget.

How it works

Evidence comes from the sources you connect, a graded recommendation is drafted from it, and it is checked before it ever reaches your approval queue. Nothing changes a live price or a live campaign on its own — every recommendation waits for a person to approve it.

Try it

Basic is free for 30 days, no card required; after that, runs need a paid plan. Pick the workflow that matches how you compete and see what MarginTide surfaces on your first check.