Faster pages, better search visibility

Every public page now loads faster and carries complete, correct metadata — titles, descriptions and social preview images that match what the page actually says. Analytics on public pages now run first-party, so pages load with fewer outside requests.

New ways to connect your data, and a mobile companion on the way

MarginTide can now connect directly to more online storefronts and marketplaces, so those workflows no longer need a manual CSV upload to get started. For teams that want to build their own integration, a REST API and webhooks are now available alongside the existing connections.

We also took the first steps toward a mobile companion app, so you will be able to check in on alerts and recommendations from your phone.

A rebuilt public site, organized around how you compete

The public site is now organized around the four ways teams use MarginTide — watching rivals, watching suppliers, watching competing rate cards, and watching ad spend — instead of one general description that tried to cover all of them at once. Each page speaks directly to that workflow's problem and what MarginTide surfaces for it.

We also settled canonical addresses for the site so links and search results point to one consistent host.

A refreshed Help Center and clearer onboarding

The Help Center has been reorganized and rewritten so it is easier to find the article that answers your question, and articles are now available in more languages.

Behind the scenes, report quality is now checked on a regular schedule, not just at the moment a report is created — so problems surface even for reports nobody has looked at recently.

New onboarding tooltips point out where to look first the first time you land on a page you have not seen before.

Per-rung model options and a marketing Run now button

The research gateway now supports per-rung model options and adaptive reasoning, so each price check can use the right amount of model effort for how hard the underlying research actually is — straightforward checks stay fast, harder ones get more scrutiny.

On the marketing spend workflow, a new Run now button lets you trigger a check on demand instead of waiting for the next scheduled run.

More consistent services pricing reports

Reports on the services pricing workflow now render exactly the same way every time for the same underlying evidence, so two people looking at the same report on different days see the same thing.